Dual opinions come to blows: how words are misused
Working as a writer and copy editor, I have noticed how the brain tricks you, or me. If the word sounds right in the mind it's easy for it to…
Chinese mourners wear sackcloth
Of Sackcloth and Ashes: How idioms originate
This week I discovered a ‘delightful’ idiom in the novel Sophie’s Bakery for the Broken Hearted by New York Times Best Selling Author, Lolly Winston – sackcloth and ashes. I’ve…
Picture credit: Suzanne Tucker
A pig in a poke
Should you be interested in investments to the point that you start reading books about them, don’t be surprised to find the term ‘a pig in a poke’. When you…
Picture by Ishant Mishra - Unsplash
Know your whopping from your whooping: word usage
In my days as a sub-editor, on seeing the word ‘whopping’ I would strike it out immediately. This was for two reasons: it was usually placed before an amount; adjectives…
Money up front for webinar
No such thing as a free webinar
Last night I tuned into a webinar and it might just be my last. I have done many, maintaining my naivety and unfailing hope to find the magic, the million,…
Japanese armpit model in Tokyo
Seasonal snag for armpit advertising
I was intrigued and a little disgusted to read that Japan is using women’s armpits as an advertising medium. In disbelief, I asked Google and got more than 8 million…
Photo by Laila Klinsmann on Pexels.com
Know how to use rain, rein and reign
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
Nothing new about disruption innovation
Last night, I attended a local investment ‘Shark Tank’ event where keen start-up entrepreneurs pitched their ideas to a panel of judges. There was no holding back among the business…
5 tips to get your brand going
There is no shortage of literature on ‘personal brand’ and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za So while there’s a lot…
Shocking stats make youth vulnerable to targeted advertising
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their…
- Go to the previous page
- 1
- …
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- …
- 19
- Go to the next page