I love the Johannesburg afternoon thunder showers. Yesterday I was caught in one crossing from an open parking lot into a shopping centre. I sprinted as much as I could...
Read MoreWELCOME TO
A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
SERVICES
Our services include writing, editing and proofreading for:
- Press releases
- Blogging
- Content strategy and development
- Research articles
- Executive summaries
- Conference coverage
- E-books
- Web content
- Email campaigns
Please email any questions to
“the past is always tense,
the future perfect”
“the past is always tense, the future perfect, and the present a gift”
BLOG
A word that warms the cockles of your hearth
Let’s go back in time. Just two days really. Because I did not like today’s word of the day. Browsing back to Tuesday I found the word ‘inglenook’ – and...
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Ferment and foment confuse the best of us: word usage
Foment means "to incite or rouse." The words have some overlap in use, as they can both be used to express agitation and situations that can cause change or unrest.’
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”Shrinkflation: Pay More, Get Less” Now showing at a supermarket near you.
Remember when Cadbury’s 200g was that big slab you could enjoy with big pieces of chocolatey goodness. You really felt you were getting double the value of the 100g bar....
Read MoreNow you can have your cake and eat it too: Idioms are a piece of cake
In recent months I ‘ve heard many sitcoms and dramedies use the phrase cakewalk. As someone who is familiar with the term ‘piece of cake’ I wondered how the word...
Read MoreFrom Superheroes to Greek Gods: Unpacking the Meaning of Weakness
Is your love of chocolate your Achilles’ heel or is it just Kryptonite? If you want to know the difference and talk about it correctly, read on. Kryptonite: A...
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Iza Grek
Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.
Latest Posts
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Thunderstorms keeping it lush and green: word usageMarch 6, 2025/0 Comments -
A word that warms the cockles of your hearthFebruary 20, 2025/ -
Ferment and foment confuse the best of us: word usageFebruary 19, 2025/ -
