This idea echoes the work of Austrian psychiatrist Alfred Adler, whose theory of the inferiority complex proposed that perceived weaknesses can become powerful motivators. Adler never singled out height, but...
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
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- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
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“the past is always tense,
the future perfect”
“the past is always tense, the future perfect, and the present a gift”
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Chewing over an old expression: idiom usage
The expression originated in the United States during the nineteenth century. Early recorded uses appear in American newspapers and literature in the 1870s. The phrase drew on a simple and...
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It takes balls to beard the lion: idiom usage
In modern usage, the phrase often appears in political commentary, journalism, and everyday conversation. A whistleblower who exposes corruption within a powerful organisation
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Writing on the wall: innocuous or ominous? Depends how you read it.
Writing on the wall is an idiom that describes a situation fortelling the bad news to come. In other words the bad news is already known when you see the...
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Helen of Troy: More than just a pretty face
Today, the expression is still widely used, often humorously or hyperbolically, to describe someone exceptionally attractive or charismatic.
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Dionysus: Where Order Unravels and Instinct Takes Over
His followers — the Maenads — were known for their ecstatic rituals, abandoning social norms in favour of dance, music, and intoxication. This wasn’t hedonism for the sake of it;...
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