In recent months I ‘ve heard many sitcoms and dramedies use the phrase cakewalk. As someone who is familiar with the term ‘piece of cake’ I wondered how the word...
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
SERVICES
Our services include writing, editing and proofreading for:
- Press releases
- Blogging
- Content strategy and development
- Research articles
- Executive summaries
- Conference coverage
- E-books
- Web content
- Email campaigns
Please email any questions to
“the past is always tense,
the future perfect”
“the past is always tense, the future perfect, and the present a gift”
BLOG
From Superheroes to Greek Gods: Unpacking the Meaning of Weakness
Is your love of chocolate your Achilles’ heel or is it just Kryptonite? If you want to know the difference and talk about it correctly, read on. Kryptonite: A...
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Words follow fashion and lifestyle trends: 690 new ones
Have you ever felt like making up your own words? Don’t be shy, the English language is always growing and changing. You may just find your creation in the dictionary...
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Joe Soap comes clean on why his name is popular in idioms
The English language is full of idioms across many genres and categories. There are several names used in literature such as Jane Doe, Sam Hill and Typhoid Mary all lending...
Read MoreIt’s Knot what you know but Who in this Gordian mystery of ANC Billionaires
Unravelling the Gordian Knot:history and usage This is not the first time I have seen the term ‘Gordian Knot’ but reading Pieter du Toit’s The ANC Billionaires, I saw it...
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A scam that came in two chickens short
Put up your hands, everyone who’s fallen for a scam in the past 12 months? They’re everywhere and if you’re not on your toes all the time it’s easy to...
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Iza Grek
Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.
Latest Posts
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Now you can have your cake and eat it too: Idioms are a piece of cakeFebruary 6, 2025/0 Comments
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From Superheroes to Greek Gods: Unpacking the Meaning of WeaknessFebruary 5, 2025/
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Words follow fashion and lifestyle trends: 690 new onesJanuary 31, 2025/ -
Joe Soap comes clean on why his name is popular in idiomsJanuary 23, 2025/