Schmooze has found its way into the English language along with other Yiddish phrases that add richness to expressions. Yiddish phrases are colourful and descript, hard to match in other...
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
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Our services include writing, editing and proofreading for:
- Press releases
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- Content strategy and development
- Research articles
- Executive summaries
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“the past is always tense,
the future perfect”
“the past is always tense, the future perfect, and the present a gift”
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Local municipality tightens the noose around my neck: idiom origin
A noose around the neck is an expression that means you are out of options. As the noose, a tightening rope knot moves closer to the throat, the subject is...
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‘Répondez s’il vous plaît’: French influence on English
Most people who use RSVP today don’t speak French, many not realising it’s French at all allowing it to blend into the language. The letters have effectively become a universal...
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Labour of love comes at a life-threatening cost
Writers are still told to do it “for the love of it,” as if affection for the craft can pay the electricity bill or justify the hours spent on rewrite...
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Promethean: Firing changes that shift reality: origin of words
What I love about the English language is its collaborative flair. It borrows from Germanic and many other linguistic arrangements, some of which add to the richness of my mother...
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I was just six years old: The die was cast: idiom origin and usage
Today, we use the idiom for any moment of irreversible action. You resign from a stable job to start your own business. You press “send” on an email that might...
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