In modern usage, the phrase often appears in political commentary, journalism, and everyday conversation. A whistleblower who exposes corruption within a powerful organisation
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
SERVICES
Our services include writing, editing and proofreading for:
- Press releases
- Blogging
- Content strategy and development
- Research articles
- Executive summaries
- Conference coverage
- E-books
- Web content
- Email campaigns
Please email any questions to
“the past is always tense,
the future perfect”
“the past is always tense, the future perfect, and the present a gift”
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Writing on the wall: innocuous or ominous? Depends how you read it.
Writing on the wall is an idiom that describes a situation fortelling the bad news to come. In other words the bad news is already known when you see the...
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Helen of Troy: More than just a pretty face
Today, the expression is still widely used, often humorously or hyperbolically, to describe someone exceptionally attractive or charismatic.
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Dionysus: Where Order Unravels and Instinct Takes Over
His followers — the Maenads — were known for their ecstatic rituals, abandoning social norms in favour of dance, music, and intoxication. This wasn’t hedonism for the sake of it;...
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How to alternate the alternative: word usage
In practice, the rule is simple enough to remember: if you’re talking about switching back and forth, use “alternate.” If you’re talking about choosing between options, use “alternative.
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Tell the truth with veracity: word clarity
Easy to get confused with words that almost sound the same. Veracity and Verocity are such an example. Language practitioners are trained to spot the difference
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