Thought leadership is a relatively young term in the business environment, according to my sources, just 19 years old. Yet, it is one that is well-supported if Google’s 948 million…
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…
Having said good-bye to the last of the Easter holiday makers in Durban, a coastal town in South Africa, we started to make our way home on Monday. On the…
Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around…
In my job, as sub-editor at a community newspaper, I had to reprimand a reporter for shoddy work. His report was submitted for subbing with several repeated paragraphs. When I…
With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…
Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…
From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
