Long or short, copywriting is a skill that requires creativity, conceptual grasp, and a bald sense of humour, the latter to have your work and creative spirit, repeatedly critiqued and at times crushed.

No longer exclusive to the domain of advertising, copywriting is a much-in-demand skill.

A good copywriter:

  • Will be up to speed with local and global environments with a finger on trends, from celebrity and political events to design and fashion highlights with a healthy understanding of the demands of business .This is important so that your brief or assignment can be contextualised to derive spin off from its immediate environment and target audience.
  • Will be knowledgeable about ¬†demographics and know how to talk to each segment persuasively.
  • Will have a thorough grasp of the media landscape, understanding how language with translate from one platform to another.

Copywriters provide content for:

  • Adverts
  • Advertorials
  • Radio commercials
  • Websites
  • Blogs
  • Emails
  • Facebook
  • Twitter
  • Other social media
  • Video scripts
  • Sales scripts and letters
  • Invitations