7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
My top 10 in how to use capital letters
There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…
Imagine money on the laundry line
A new take on money laundering
Last week while editing an academic text, my hawkish eyes fell upon the phrase money laundry. The esteemed professor had made a typographical error. I smiled quietly to myself as…
Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
On the shoulders of giants: idiom usage
Although English is widely spoken, it’s seldom spoken well. And nowhere is this more true than in the use of idioms. People who speak English as a first language are…
How thinking ‘outside of the bottle’ can save us from coronavirus
The world has gone mad with the outbreak of Coronavirus. And we have had some interesting reactions. One of the church ministers said in response to gatherings of no more…
You’re never too young to write a book
There’s a book in everyone, so the saying goes. And in some there are more than one – think of all the Jodi Picoult and Nora Roberts, John Grisham and…
Take the log out of your eye and other idioms
Last night while watching Come Dine With Me, I latched on to satirist David Lamb’s shortening of an idiom. He simply used the two words of comparison and said, pot/…
Picture by Eric Tompkins - Unsplash
Let them eat cake: How idioms originate
At a United Nations gender equality conference last week, one of the speakers who was trying to break through the gender disparity in our society used the phrase “bread and…
Picture by David Hellman - Unsplash
How to tackle intelligence: word meanings
At university our syndicate was referred to as 'The Brains Trust' and in other groups I was touted as 'Brainiac'. Thus, I thought I had intelligence – quite a bit of…