Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
No leg to stand on: How idioms originate
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think.…
Deliciously sedulous : increase your word power
I am catching up with the past, voraciously reading through the pages of William Styron’s Sophie’s Choice with a copyright date of 1979. A literary marvel, the author provides delightful…
Veracity and verocity: why these words get confused
Today we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be interchanged to disastrous effect. The one has…
How to keep your powder dry in the 21st century. Idioms from the military
Keeping one’s options open, is an overused phrase in today’s demanding lifestyle. But its non-committal tone, sounds like its primary use would be by people suffering from FOMO - Fear…
How do you like them apples?
The apple: On first appearance, there’s nothing special about it at all. It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season…
English idioms: how they get distorted
The other day, a friend asked, “How do you spell towing the line as in the sense of complying? Is it toing or towing? This is just one of many…
Theft and larceny: correct usage
With so much exposure to people’s dirty legal laundry and equal amounts of televised fictional dramas – Law and Order my personal favourite – I often heard the charge of…
Fewer words, but less data: Know the difference between fewer and less
English is a complex language and there is often confusion between words that seemingly have the same meaning but are particular in their usage. Such is the case with the…
