At a United Nations gender equality conference last week, one of the speakers who was trying to break through the gender disparity in our society used the phrase “bread and…
At university our syndicate was referred to as 'The Brains Trust' and in other groups I was touted as 'Brainiac'. Thus, I thought I had intelligence – quite a bit of…
Working as a writer and copy editor, I have noticed how the brain tricks you, or me. If the word sounds right in the mind it's easy for it to…
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with…
Grey marketing is a lesser known added value marketing tool.
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think.…
I am catching up with the past, voraciously reading through the pages of William Styron’s Sophie’s Choice with a copyright date of 1979. A literary marvel, the author provides delightful…
Today we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be interchanged to disastrous effect. The one has…
