Talking the hind legs off a donkey: How idioms originate
Last night while watching an excellent wildlife programme, I saw an antelope give birth, apparently a two-hour stint, to get the eager youngster out. While I was engrossed in the…
Last roll of the dice: how idioms are used
It’s all fair in love and war and friendship too. I felt I was losing ground with a friend and that we would soon be going our own separate ways,…
Photo by Hector Bermudez - Unsplash
Money in my salad: slang in language
This week while working on a copy assignment for a bank, I looked up other words that mean money. I was surprised by what Google returned. In addition to a…
Of Smoke and Mirrors and other idioms
A good friend told me this week – her ship had come in. This means a change in luck, a sudden shower of good fortune or a great success. When…
Photo by Laila Klinsmann on Pexels.com
Know how to use rain, rein and reign
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
Shocking stats make youth vulnerable to targeted advertising
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their…
Breakthrough to excellence in June
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with…
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Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
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