Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to…
You’ve heard of a no-fly zone. Now, there’s a no-cry zone. That’s when it comes to onions. Or rather sunions. English is not the only discipline to combine two elements…
Almost every word in English has a definition and almost every word composition has a description for why it came to be called that. Until that is, the word that…
Would you say English is a careless language? I think the opposite is true. English is a careful language in that its most practiced users choose words with specific intent,…
I love a red herring. And no, I don’t mean because it’s an ideal protein in a low-carb high-protein diet. It’s also great for breakfast. At school I had a…
In recent weeks I became curious about the metaphor ‘a ticking time bomb’. There’s something about it that does not ring true. Not true, in that sense but not grammatically…
Rats! If you’ve ever had the problem of rats in your home, you may identify with strongly negative feelings about the small annoying creatures. Thanks to my compulsive TV watching…