Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
Photo by Laila Klinsmann on Pexels.com
Know how to use rain, rein and reign
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
How do you like them apples?
The apple: On first appearance, there’s nothing special about it at all. It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season…
Can writers be replaced by Artificial Intelligence?
Be afraid. Be very afraid. Stand aside fellow writer as a machine does your work. This is highly possible, and as early as 2018, if writings on the power and…
Read all about it
How important is email accuracy?
Is email an art or science? If we consider science as accurately written text and art as anything slapped down on the page, then I would be persuaded to think…
Africa's future leaders
Five word pairs to increase your word power
Today I’d like to share these word pairs that always confuse new writers. Not to sound arrogant there are plenty words in the English language that I need to check…
Theft and larceny: correct usage
With so much exposure to people’s dirty legal laundry and equal amounts of televised fictional dramas – Law and Order my personal favourite – I often heard the charge of…
Write better English: the difference between license and licence
Writing good English requires a depth of knowledge of the language. English is full of tricks: words that sound the same and are spelled differently and words that are spelled…