In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most cases, I was intrigued by this phrase suddenly popping up all over the place.
The term black swan has come to be associated with COVID-19 and its various impacts.
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.
Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?
The apple: On first appearance, there’s nothing special about it at all.
It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season apple).
This seemingly common or garden apple has been installed with the most amazing qualities, least of all for its medicinal properties although ‘an apple a day, keeps the doctor away’ was embedded in my consciousness from a very early age. And it has remained the basis of my healthy eating plan throughout my life.
Be afraid. Be very afraid.
Stand aside fellow writer as a machine does your work.
This is highly possible, and as early as 2018, if writings on the power and glory of Artificial Intelligence (AI) is anything to go by.
Today I’d like to share these word pairs that always confuse new writers. Not to sound arrogant there are plenty words in the English language that I need to check on for correct usage, despite considering myself an English language professional.
I have selected these five word pairs so that you can easily increase your word power.
Writing good English requires a depth of knowledge of the language.
English is full of tricks: words that sound the same and are spelled differently and words that are spelled the same and have different meanings – and that’s just two.
There are many areas of confusion in the English language so let’s just clear up one.
Licence is a word that is spelled two ways. Licence and license. It starts out being quite simple using licence as the noun and license as the verb. And even that only works if you follow the UK English system. In America, license is used as a verb and a noun.
In UK English all derivatives of the verb from of license are spelled with an S, such as licensing and licensed. It’s really quite tricky so pay close attention to your writing.
If you can’t manage, get hold of an editor or a proofreader to help you out.
Here’s to better English.