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Correct use

Correct use
Read more about the article Black swan, a label for COVID-19
Black swan as a metaphor for unprecedented events

Black swan, a label for COVID-19

  • Post author:Iza Grek
  • Post published:October 20, 2020

In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…

Read MoreBlack swan, a label for COVID-19
Read more about the article Know how to use rain, rein and reign
Photo by Laila Klinsmann on Pexels.com

Know how to use rain, rein and reign

  • Post author:Iza Grek
  • Post published:September 18, 2018

It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…

Read MoreKnow how to use rain, rein and reign
Read more about the article Three key notes to persuasive copy

Three key notes to persuasive copy

  • Post author:Iza Grek
  • Post published:March 22, 2018

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…

Read MoreThree key notes to persuasive copy
Read more about the article How do you like them apples?

How do you like them apples?

  • Post author:Iza Grek
  • Post published:April 12, 2017

The apple: On first appearance, there’s nothing special about it at all. It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season…

Read MoreHow do you like them apples?
Read more about the article Can writers be replaced by Artificial Intelligence?

Can writers be replaced by Artificial Intelligence?

  • Post author:Iza Grek
  • Post published:March 15, 2017

Be afraid. Be very afraid. Stand aside fellow writer as a machine does your work. This is highly possible, and as early as 2018, if writings on the power and…

Read MoreCan writers be replaced by Artificial Intelligence?
Read more about the article How important is email accuracy?
Read all about it

How important is email accuracy?

  • Post author:Iza Grek
  • Post published:November 30, 2016

Is email an art or science? If we consider science as accurately written text and art as anything slapped down on the page, then I would be persuaded to think…

Read MoreHow important is email accuracy?
Read more about the article Five word pairs to increase your word power
Africa's future leaders

Five word pairs to increase your word power

  • Post author:Iza Grek
  • Post published:November 2, 2016

Today I’d like to share these word pairs that always confuse new writers. Not to sound arrogant there are plenty words in the English language that I need to check…

Read MoreFive word pairs to increase your word power

Theft and larceny: correct usage

  • Post author:Iza Grek
  • Post published:October 19, 2016

With so much exposure to people’s dirty legal laundry and equal amounts of televised fictional dramas – Law and Order my personal favourite – I often heard the charge of…

Read MoreTheft and larceny: correct usage

Write better English: the difference between license and licence

  • Post author:Iza Grek
  • Post published:June 24, 2016

Writing good English requires a depth of knowledge of the language. English is full of tricks: words that sound the same and are spelled differently and words that are spelled…

Read MoreWrite better English: the difference between license and licence

Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

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Latest Posts

  • Grammar: Prevent or avoid
    Grammar: Prevent or avoid
    July 21, 2022/
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  • Papering over the potholes: idioms
    Papering over the potholes: idioms
    June 9, 2022/
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  • Why I find both bothersome
    Why I find both bothersome
    June 7, 2022/
    1 Comment
  • Let the trend be your friend
    Let the trend be your friend
    May 5, 2022/
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  • Lazy with language: preposition usage
    Lazy with language: preposition usage
    April 26, 2022/
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