Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
Perhaps what 'gig' used to mean
Gig economy the smart choice
As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to…
Green Eggs and Ham: A great contribution to literature
Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood. I loved his books and would sleep with them under my pillow so that the stories would…
No leg to stand on: How idioms originate
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think.…
Zeitgeist: how words originate
Zeitgeist is a lovely word to get your teeth into, literally and figuratively. And both syllables require a firm grit. Derived from the German language, the word is surrounded by…
Rats in the language
Rats! If you’ve ever had the problem of rats in your home, you may identify with strongly negative feelings about the small annoying creatures. Thanks to my compulsive TV watching…
Have these men done their fartlek?
Fartlek, among the funniest words in the English language
Yesterday as I was cursing the spinning instructor for insisting I use muscles I didn’t know I had to save energy, I thought she had lost the plot. Saving energy…
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