7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
My top 10 in how to use capital letters
There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…
A stonking good word
Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…
Groundhog test the weather
Groundhog Day: origin of idioms
From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…
Smoking gun as only evidence of crime
Is there a smoking gun in the Zondo Commission? idiom origin
While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…
Are these your monkeys?
Not my circus, not my monkeys. Idiom usage
Not my circus. Not my monkeys. I did a double take. I was having coffee with my Irish friend Paul and he was throwing this phrase around throughout our conversation.…
Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
On the shoulders of giants: idiom usage
Although English is widely spoken, it’s seldom spoken well. And nowhere is this more true than in the use of idioms. People who speak English as a first language are…
Kicking the can down the road: idiom usage and origin
When I take my evening walk after about six blocks I reach the park and I walk around it. I can’t help noticing that the streets are strewn with litter.…
Veracity and voracity: use these words correctly
In the spell of untruths around COVID-19, today, we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be…
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