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Children in Africa

I never knew children came in blue

  • Post author:Iza Grek
  • Post published:July 20, 2021

Inspired by Sue de Groot’s column in the Sunday Times, I am writing about my own grammar gremlin findings of the past few days. In this period I read a…

Read MoreI never knew children came in blue
Read more about the article Email accuracy is a must

Email accuracy is a must

  • Post author:Iza Grek
  • Post published:July 2, 2021

Is email an art or science? If we consider science as accurately written text and art as anything slapped down on the page, then I would be persuaded to think…

Read MoreEmail accuracy is a must
Read more about the article Love what you do?

Love what you do?

  • Post author:Iza Grek
  • Post published:June 17, 2021

Loving what you do so that your never ‘work’ a day in your life is a luxury  for the wealthy few. For the rest of us, it’s about learning a…

Read MoreLove what you do?
Less water, fewer rapids
A place for deep thought

6 Essentials of a Thought Leadership Article

  • Post author:Iza Grek
  • Post published:May 25, 2021

Thought leadership is a relatively young term in the business environment, according to my sources, just 19 years old. Yet, it is one that is well-supported if Google’s 948 million…

Read More6 Essentials of a Thought Leadership Article
Influencer marketing

7 Reasons to Connect with Influencers

  • Post author:Iza Grek
  • Post published:May 6, 2021

Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…

Read More7 Reasons to Connect with Influencers
Read more about the article My top 10 in how to use capital letters

My top 10 in how to use capital letters

  • Post author:Iza Grek
  • Post published:April 23, 2021

There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…

Read MoreMy top 10 in how to use capital letters
Photo: Iza Grek

Hard to call someone a horse’s ass: idiom usage

  • Post author:Iza Grek
  • Post published:April 15, 2021

Having said good-bye to the last of the Easter holiday makers in Durban, a coastal town in South Africa, we started to make our way home on Monday. On the…

Read MoreHard to call someone a horse’s ass: idiom usage
Read more about the article See the scissors of the sub-editor
Content is king

See the scissors of the sub-editor

  • Post author:Iza Grek
  • Post published:March 31, 2021

Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around…

Read MoreSee the scissors of the sub-editor
Grammar
Time will get you there

Debug your grammar gremlin

  • Post author:Iza Grek
  • Post published:March 25, 2021

In my job, as sub-editor at a community newspaper, I had to reprimand a reporter for shoddy work. His report was submitted for subbing with several repeated paragraphs. When I…

Read MoreDebug your grammar gremlin
Africa rising
Kids in Africa enjoying their freedom

Trends for 2021 and beyond

  • Post author:Iza Grek
  • Post published:March 5, 2021

With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…

Read MoreTrends for 2021 and beyond
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Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

Writing Services

  • Editing
  • Blogging
  • Copywriting
  • Research articles
  • Content strategy
  • Email marketing
  • Conference reporting

Latest Posts

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    Nothing but a Damp Squib: idiom usage
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    Platitudes and punchlines: the writer’s tightrope
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  • Now you too can prevent using avoid incorrectly
    Now you too can prevent using avoid incorrectly
    July 31, 2025/
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