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Author: Iza Grek

This author has written 207 articles
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Photo: Iza Grek

Hard to call someone a horse’s ass: idiom usage

  • Post author:Iza Grek
  • Post published:April 15, 2021

Having said good-bye to the last of the Easter holiday makers in Durban, a coastal town in South Africa, we started to make our way home on Monday. On the…

Read MoreHard to call someone a horse’s ass: idiom usage
Read more about the article See the scissors of the sub-editor
Content is king

See the scissors of the sub-editor

  • Post author:Iza Grek
  • Post published:March 31, 2021

Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around…

Read MoreSee the scissors of the sub-editor
Grammar
Time will get you there

Debug your grammar gremlin

  • Post author:Iza Grek
  • Post published:March 25, 2021

In my job, as sub-editor at a community newspaper, I had to reprimand a reporter for shoddy work. His report was submitted for subbing with several repeated paragraphs. When I…

Read MoreDebug your grammar gremlin
Africa rising
Kids in Africa enjoying their freedom

Trends for 2021 and beyond

  • Post author:Iza Grek
  • Post published:March 5, 2021

With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…

Read MoreTrends for 2021 and beyond
A stonking good word

A stonking good word

  • Post author:Iza Grek
  • Post published:February 16, 2021

Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…

Read MoreA stonking good word
Groundhog idiom
Groundhog test the weather

Groundhog Day: origin of idioms

  • Post author:Iza Grek
  • Post published:January 15, 2021

From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…

Read MoreGroundhog Day: origin of idioms
content marketing strategy

Content marketing needs to be part of your marketing strategy

  • Post author:Iza Grek
  • Post published:December 9, 2020

Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…

Read MoreContent marketing needs to be part of your marketing strategy
Read more about the article A new take on money laundering
Imagine money on the laundry line

A new take on money laundering

  • Post author:Iza Grek
  • Post published:December 2, 2020

Last week while editing an academic text, my hawkish eyes fell upon the phrase money laundry. The esteemed professor had made a typographical error. I smiled quietly to myself as…

Read MoreA new take on money laundering
Read more about the article Is there a smoking gun in the Zondo Commission? idiom origin
Smoking gun as only evidence of crime

Is there a smoking gun in the Zondo Commission? idiom origin

  • Post author:Iza Grek
  • Post published:November 26, 2020

While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…

Read MoreIs there a smoking gun in the Zondo Commission? idiom origin
Idioms from other languages
Are these your monkeys?

Not my circus, not my monkeys. Idiom usage

  • Post author:Iza Grek
  • Post published:November 17, 2020

Not my circus. Not my monkeys. I did a double take. I was having coffee with my Irish friend Paul and he was throwing this phrase around throughout our conversation.…

Read MoreNot my circus, not my monkeys. Idiom usage
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