Kids in Africa enjoying their freedom
Trends for 2021 and beyond
With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…
A stonking good word
Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…
Groundhog test the weather
Groundhog Day: origin of idioms
From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…
Content marketing needs to be part of your marketing strategy
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Imagine money on the laundry line
A new take on money laundering
Last week while editing an academic text, my hawkish eyes fell upon the phrase money laundry. The esteemed professor had made a typographical error. I smiled quietly to myself as…
Smoking gun as only evidence of crime
Is there a smoking gun in the Zondo Commission? idiom origin
While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…
Are these your monkeys?
Not my circus, not my monkeys. Idiom usage
Not my circus. Not my monkeys. I did a double take. I was having coffee with my Irish friend Paul and he was throwing this phrase around throughout our conversation.…
Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
On the shoulders of giants: idiom usage
Although English is widely spoken, it’s seldom spoken well. And nowhere is this more true than in the use of idioms. People who speak English as a first language are…
Smoke and mirrors is part of our language
Smoke and mirrors: usage and origin
Last Friday, I attended a virtual networking event which was held over a hugely impressive digital platform. This included tables of six, different floors and a plenary area. Wow. It…
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