Today, we use the idiom for any moment of irreversible action. You resign from a stable job to start your own business. You press “send” on an email that might change everything. You sign the contract, make the announcement, book the one-way ticket, say "I do". The die is cast.
Foment means "to incite or rouse." The words have some overlap in use, as they can both be used to express agitation and situations that can cause change or unrest.’
I smile as I take my morning walk through Parkmore. The smile is an ironic one. The road workers are very busy painting the street markings and the L-outline at…
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
The English language is full of tricks and words of similar meaning that are confusing to second language speakers. One of these is limelight and spotlight. While some believe that…
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Usually I write about grammar, but what about style? Grammar, if you know the rules, can with effort and dedication be learnt. Style, however, is unique to the individual. Writing…
