Ferment and foment confuse the best of us: word usage
Foment means "to incite or rouse." The words have some overlap in use, as they can both be used to express agitation and situations that can cause change or unrest.’
Stop pretending things are okay
Papering over the potholes: idioms
I smile as I take my morning walk through Parkmore. The smile is an ironic one. The road workers are very busy painting the street markings and the L-outline at…
7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
Novak Djokovic enjoys the limelight
Limelight or spotlight? Use the right phrase.
The English language is full of tricks and words of similar meaning that are confusing to second language speakers. One of these is limelight and spotlight. While some believe that…
Remember to tag
Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Ernest Hemingway
How to develop your writing style
Usually I write about grammar, but what about style? Grammar, if you know the rules, can with effort and dedication be learnt. Style, however, is unique to the individual. Writing…