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Influencer marketing

7 Reasons to Connect with Influencers

  • Post author:Iza Grek
  • Post published:May 6, 2021

Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…

Read More7 Reasons to Connect with Influencers
Africa rising
Kids in Africa enjoying their freedom

Trends for 2021 and beyond

  • Post author:Iza Grek
  • Post published:March 5, 2021

With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…

Read MoreTrends for 2021 and beyond
Build relationships
Group activities

Five tips to retain customers

  • Post author:Iza Grek
  • Post published:May 4, 2020

Retaining customers is always important, never more so than during lockdown when we all face a big don’t know in future months. The only thing you can do is work…

Read MoreFive tips to retain customers
Read more about the article Best is best! Language quirks

Best is best! Language quirks

  • Post author:Iza Grek
  • Post published:February 24, 2020

I am constantly amazed at the number of authors who label their books ‘No 1. Bestseller’. Last weekend, I shared a platform with a new writer who did just that.…

Read MoreBest is best! Language quirks

Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

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Latest Posts

  • Grammar: Prevent or avoid
    Grammar: Prevent or avoid
    July 21, 2022/
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  • Papering over the potholes: idioms
    Papering over the potholes: idioms
    June 9, 2022/
    0 Comments
  • Why I find both bothersome
    Why I find both bothersome
    June 7, 2022/
    1 Comment
  • Let the trend be your friend
    Let the trend be your friend
    May 5, 2022/
    0 Comments
  • Lazy with language: preposition usage
    Lazy with language: preposition usage
    April 26, 2022/
    0 Comments

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