Looking at the pic, you see yourself (okay, I speak for myself – baby boomers) deliriously swamped by magazines and print media and happy as a pig in sh-t.
This is where we got our fix of content and advertising.
Today, there are categories and different platforms.
Gen – Z (ages 10-24)
You may find your kids here.
The media they consume is TikTok, Instagram, Snapchat, YouTube
Generation Z is highly digital-native, engaging primarily through short-form video content and social media. They prefer authentic, visual, and interactive experiences. While they mainly use online platforms, traditional media such as radio and TV are less influential for this group but still occasionally used to reach wider audiences.
Millennials (ages 25-39)
Platforms: Instagram, Facebook, YouTube, Twitter
Millennials are active on social media and often consume digital content for news, entertainment, and shopping inspiration. They still watch TV and listen to radio, especially for entertainment and news, making these traditional media relevant for broad-reaching campaigns. Magazines and print media have also retained some appeal, particularly for lifestyle and niche interests.
Generation X (ages 40-54)
Platforms: Facebook, LinkedIn, YouTube, Twitter
Generation X balances digital and traditional media consumption. They frequently engage with social media and online content but also rely heavily on TV for news and entertainment. Radio remains a key media source, especially in the car. Print and magazines are still valued, particularly for in-depth information, lifestyle, and professional content.
Baby Boomers (ages 55-74)
Platforms: Facebook, Email, YouTube*
Baby Boomers are comfortable with digital media but often prefer traditional outlets like TV and radio for their news and entertainment. Email remains an important communication channel. Magazines and print newspapers are still influential, especially for in-depth articles and lifestyle content tailored to their interests.
I am amazed at how much time I spend on YouTube and Facebook, while many print media are hanging by a thread to stay relevant. A sad state of our new digital reality!!!
Silent Generation (ages 75+)
Platforms: Email, Facebook, YouTube
This demographic tends to rely heavily on traditional media such as TV and radio for news, entertainment, and information. They increasingly use email and platforms like YouTube for tutorials, entertainment, or keeping in touch with family. Print newspapers and magazines remain relevant for this group, especially for detailed and trusted content.
All told, while digital platforms dominate younger demographics, traditional media like TV, radio, print, and magazines still play an important role across all age groups, particularly for broad reach and in-depth engagement.
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