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Grammar: Prevent or avoid
For instance, I can say, to avoid the morning rush hour traffic, I usually leave my house an hour early. In this context, prevent is a misfit. However, if I say “to prevent heat stroke on hot summer days, drink plenty of water and stay out of the sun”.
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Papering over the potholes: idioms
I smile as I take my morning walk through Parkmore. The smile is an ironic one. The road workers are very busy painting the street markings and the L-outline at the intersection holding the word ‘STOP’ is newly painted. It’s bright and white and it glints into the sunlight. Hmm. Pretty roads. Meanwhile, the roads…
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Why I find both bothersome
Both is often unnecessary in a sentence. When it is used to stress the joining of two nouns it really is a waste of a word. Grammar. Please.
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Let the trend be your friend
One of the hot trends of the moment is interactive content. You have to excite and engage with your audience. Give them something tactile to experience. In content, you can do this in several ways. Polls are great ways to get people engaged. People love their own opinions, so why not invite them to poll…
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Lazy with language: preposition usage
language changes for good reasons and this can be from people migrating, from new industries emerging, from mispronunciations, from transposing letters incorrectly, and from mistakes.
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Blogs, vlogs and virtual reality
Podcasting is not new to content but if you don’t take that next step at least, your web presence is going to suffer. Next up is video. Moving pictures are the next basic requirement for a 2022 rendition of consumed content. Video too is not all that new, but pay attention to quality. You’re not…
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In with authority, out with SEO?
Google has recently updated its algorithm. Authority has replaced SEO according to some content sources.
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10 reasons to include story-telling in content
10 reasons to include story-telling in content
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Basic English: Four of the most common mistakes
As a purist of the English language I frequently tear my hair out when I hear or see basic grammar mistakes, particular from those in the profession of news casting or writing. The language is just not what it used to be – you can hear my sad lament – and because mistakes have made…
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Authors share thoughts on self-publishing
So you’ve put the final full stop on the last sentence of your first novel. What a mammoth task that was. Now you are ready to get that masterpiece published so that your reading market can experience your well-crafted creativity.
