In with authority, out with SEO?

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Picture by Ali Pazani


In many of my previous posts on LinkedIn and Facebook, I’ve been hammering on about EAT. I’ve been so bold as to say “S(e)O what?” According to a recent trends post on, Authority is the bee’s knees. Well of course it is. It seems Google, and of course, people, are interested in a qualified opinion, one that they can trust and respect.

When I said “S(e)0 what?” I was merely taking a gamble and being somewhat irreverent to the content gurus, but it seems (according to the blog on that I have an instinct for reading the future – one that I’m not even aware of and that has to be the best kind.

Here are the links to all previous posts on EAT and why Authority is what the Google algorithm is now after.

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