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5 tips to get your brand going
There is no shortage of literature on ‘personal brand’ and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za So while there’s a lot said, like money and free time, you can never have too much of it. The key piece about your personal brand is the individual, the…
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Shocking stats make youth vulnerable to targeted advertising
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their children spend online. An article in The Guardian, May 2017, reported “Facebook showed advertisers how it has the capacity to identify when teenagers feel ‘insecure’,…
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Breakthrough to excellence in June
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with me ever since. And that does not mean you cannot be excellent. What is excellence? Excellent is how you are every day, every hour, every…
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Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye. Basically,…
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Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website…
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Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It seems it is an age-old problem common to the news reporting discipline and these partners in language crime have an interesting history. You may want…
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New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s journey as a writer for the past 20 years has been a start-stop affair. She first tried her craft in short stories in the back…
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Gig economy the smart choice
As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to its success and relevance in the global work structure. Gig Economy While definitions of the ‘gig economy’ remain loose, its understood as a system of…
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Green Eggs and Ham: A great contribution to literature
Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood. I loved his books and would sleep with them under my pillow so that the stories would fill my dreams and occupy my earliest waking hours. I fondly look back on stories such as the ‘Cat in the Hat’ and ‘Green Eggs…
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