Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
Green Eggs and Ham: A great contribution to literature
Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood. I loved his books and would sleep with them under my pillow so that the stories would…
Rats in the language
Rats! If you’ve ever had the problem of rats in your home, you may identify with strongly negative feelings about the small annoying creatures. Thanks to my compulsive TV watching…
Of acronyms and shortened words: abbreviations explained
This week a client asked me, “Is it okay to write CEO?” I was a bit taken aback because CEO is one of those ‘words’ that is better known by…
Take the log out of your eye and other idioms
I was recently at an Editing for Inclusivity workshop which aimed to address racial, gender and all other kinds of stereotyping that fills our communication to an embarrassing extent. This…
Top 10 gender / age appropriate words of 2017
Have you noticed how your language changes to fit trends that begin to invade your life? Twitterati is a word in use since the advent of Twitter, Google is a…
How calendar days differ from others
I have always wondered about the difference between a calendar day and just a regular day. The same applies to a calendar month. What I learnt is that a calendar…
Deliciously sedulous : increase your word power
I am catching up with the past, voraciously reading through the pages of William Styron’s Sophie’s Choice with a copyright date of 1979. A literary marvel, the author provides delightful…