Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
On the shoulders of giants: idiom usage
Although English is widely spoken, it’s seldom spoken well. And nowhere is this more true than in the use of idioms. People who speak English as a first language are…
Smoke and mirrors is part of our language
Smoke and mirrors: usage and origin
Last Friday, I attended a virtual networking event which was held over a hugely impressive digital platform. This included tables of six, different floors and a plenary area. Wow. It…
Letting the cat out of the bag: idiom origin
Yesterday on my walk as I approached the park I saw a massive canvas bag, filled to the brim with litter. I hoped that it was a sign that the…
Kicking the can down the road: idiom usage and origin
When I take my evening walk after about six blocks I reach the park and I walk around it. I can’t help noticing that the streets are strewn with litter.…
Veracity and voracity: use these words correctly
In the spell of untruths around COVID-19, today, we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be…
Cat got your tongue?
Cat got your tongue? Origin of idioms
Sometimes when I wake up in the middle of the night, my mouth feels like a snake has slept in it and left its blanket behind. My mouth gets that…
Sub-editor multi-tasking
Say it simply with said. Correct attribution in writing
In my work as a sub-editor, the only word allowed for an attribution is 'said'. No, 'revealed', no 'pointed out', no 'suggested', no 'argued' - just plain 'said'. As I…
Pic by Aakash Sethi
Tintinnabulation: Words – old and new
Finally, I’ve found a word to rhyme with it . Constipation. Not just the physical kind. The emotional, psychological and social constipation that lockdown has forced upon us. But back…
Closed for Covid
17 Strategic Business Pivots to Make in the Time of COVID-19
Last week, we spoke about the word 'pivot' and how it has become significant in the language. It's not just a word, it's an action point and here are 17…