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Write better English

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Influencer marketing

7 Reasons to Connect with Influencers

  • Post author:Iza Grek
  • Post published:May 6, 2021

Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…

Read More7 Reasons to Connect with Influencers
Read more about the article My top 10 in how to use capital letters

My top 10 in how to use capital letters

  • Post author:Iza Grek
  • Post published:April 23, 2021

There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…

Read MoreMy top 10 in how to use capital letters
Photo: Iza Grek

Hard to call someone a horse’s ass: idiom usage

  • Post author:Iza Grek
  • Post published:April 15, 2021

Having said good-bye to the last of the Easter holiday makers in Durban, a coastal town in South Africa, we started to make our way home on Monday. On the…

Read MoreHard to call someone a horse’s ass: idiom usage
Read more about the article See the scissors of the sub-editor
Content is king

See the scissors of the sub-editor

  • Post author:Iza Grek
  • Post published:March 31, 2021

Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around…

Read MoreSee the scissors of the sub-editor
Africa rising
Kids in Africa enjoying their freedom

Trends for 2021 and beyond

  • Post author:Iza Grek
  • Post published:March 5, 2021

With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…

Read MoreTrends for 2021 and beyond
A stonking good word

A stonking good word

  • Post author:Iza Grek
  • Post published:February 16, 2021

Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…

Read MoreA stonking good word
Groundhog idiom
Groundhog test the weather

Groundhog Day: origin of idioms

  • Post author:Iza Grek
  • Post published:January 15, 2021

From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…

Read MoreGroundhog Day: origin of idioms
content marketing strategy

Content marketing needs to be part of your marketing strategy

  • Post author:Iza Grek
  • Post published:December 9, 2020

Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…

Read MoreContent marketing needs to be part of your marketing strategy
Read more about the article Is there a smoking gun in the Zondo Commission? idiom origin
Smoking gun as only evidence of crime

Is there a smoking gun in the Zondo Commission? idiom origin

  • Post author:Iza Grek
  • Post published:November 26, 2020

While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…

Read MoreIs there a smoking gun in the Zondo Commission? idiom origin
Idioms from other languages
Are these your monkeys?

Not my circus, not my monkeys. Idiom usage

  • Post author:Iza Grek
  • Post published:November 17, 2020

Not my circus. Not my monkeys. I did a double take. I was having coffee with my Irish friend Paul and he was throwing this phrase around throughout our conversation.…

Read MoreNot my circus, not my monkeys. Idiom usage
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Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

Writing Services

  • Editing
  • Blogging
  • Copywriting
  • Research articles
  • Content strategy
  • Email marketing
  • Conference reporting

Latest Posts

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  • How speaking with a forked tongue led prospective content manager astray: Origin of idiom
    How speaking with a forked tongue led prospective content manager astray: Origin of idiom
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