7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
My top 10 in how to use capital letters
There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing…
Hard to call someone a horse’s ass: idiom usage
Having said good-bye to the last of the Easter holiday makers in Durban, a coastal town in South Africa, we started to make our way home on Monday. On the…
Content is king
See the scissors of the sub-editor
Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around…
Kids in Africa enjoying their freedom
Trends for 2021 and beyond
With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…
A stonking good word
Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…
Groundhog test the weather
Groundhog Day: origin of idioms
From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…
Content marketing needs to be part of your marketing strategy
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Smoking gun as only evidence of crime
Is there a smoking gun in the Zondo Commission? idiom origin
While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…
Are these your monkeys?
Not my circus, not my monkeys. Idiom usage
Not my circus. Not my monkeys. I did a double take. I was having coffee with my Irish friend Paul and he was throwing this phrase around throughout our conversation.…