Authors share thoughts on self-publishing
A quiver full of arrows
Thanks to prolific author Jeffrey Archer the idiom ‘a quiver full of arrows’ penetrated our language to a great extent after 1980 when he published a book with this title.…
A cheesy but wise tale about Hem and Haw
My take on ‘Moving Cheese’
Having read Spencer Johnson's Who Moved My Cheese for the fourth time, I decided to put together my own take on things. In 2021, I can't help seeing the parallels…
7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
Content marketing needs to be part of your marketing strategy
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Group activities
Five tips to retain customers
Retaining customers is always important, never more so than during lockdown when we all face a big don’t know in future months. The only thing you can do is work…
Japanese armpit model in Tokyo
Seasonal snag for armpit advertising
I was intrigued and a little disgusted to read that Japan is using women’s armpits as an advertising medium. In disbelief, I asked Google and got more than 8 million…
5 tips to get your brand going
There is no shortage of literature on ‘personal brand’ and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za So while there’s a lot…
Remember to tag
Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
