7 Reasons to Connect with Influencers
Now, more than ever, influencer market is part of strategy. It's all virtual but everybody is doing it and you need to know how to tap in. “It’s not WHAT…
Content marketing needs to be part of your marketing strategy
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Group activities
Five tips to retain customers
Retaining customers is always important, never more so than during lockdown when we all face a big don’t know in future months. The only thing you can do is work…
Japanese armpit model in Tokyo
Seasonal snag for armpit advertising
I was intrigued and a little disgusted to read that Japan is using women’s armpits as an advertising medium. In disbelief, I asked Google and got more than 8 million…
5 tips to get your brand going
There is no shortage of literature on ‘personal brand’ and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za So while there’s a lot…
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Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
Six ways to take the stress out of writing a book
For all the aspirant writers out there who want to get a book out of your system, start with an e-book. Here's how: Getting down to writing: Write that e-book.…
