Shocking stats make youth vulnerable to targeted advertising
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their…
Breakthrough to excellence in June
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with…
Remember to tag
Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
Perhaps what 'gig' used to mean
Gig economy the smart choice
As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to…
No-cry zones with sunions: How words are formed
You’ve heard of a no-fly zone. Now, there’s a no-cry zone. That’s when it comes to onions. Or rather sunions. English is not the only discipline to combine two elements…
An attack of destinesia
New word from a six year old: Palindromes and portmanteus: how words are formed
Almost every word in English has a definition and almost every word composition has a description for why it came to be called that. Until that is, the word that…
