Breakthrough to excellence in June
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with…
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Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
New author launches poetry anthology at Love Books, Melville
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work. Khan’s…
Perhaps what 'gig' used to mean
Gig economy the smart choice
As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to…
Green Eggs and Ham: A great contribution to literature
Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood. I loved his books and would sleep with them under my pillow so that the stories would…
No-cry zones with sunions: How words are formed
You’ve heard of a no-fly zone. Now, there’s a no-cry zone. That’s when it comes to onions. Or rather sunions. English is not the only discipline to combine two elements…
No leg to stand on: How idioms originate
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think.…
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