Dual opinions come to blows: how words are misused
Working as a writer and copy editor, I have noticed how the brain tricks you, or me. If the word sounds right in the mind it's easy for it to…
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Know how to use rain, rein and reign
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
Breakthrough to excellence in June
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’. This small gem of wisdom has stuck with…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
No leg to stand on: How idioms originate
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think.…
Deliciously sedulous : increase your word power
I am catching up with the past, voraciously reading through the pages of William Styron’s Sophie’s Choice with a copyright date of 1979. A literary marvel, the author provides delightful…
Veracity and verocity: why these words get confused
Today we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be interchanged to disastrous effect. The one has…
How to keep your powder dry in the 21st century. Idioms from the military
Keeping one’s options open, is an overused phrase in today’s demanding lifestyle. But its non-committal tone, sounds like its primary use would be by people suffering from FOMO - Fear…
How do you like them apples?
The apple: On first appearance, there’s nothing special about it at all. It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season…
