Once upon a time…

On a dark and stormy night

While these may sound like openings to predictable stories that won’t necessarily be page-turners, you cannot ignore the value of story-telling. It does not have to follow the fairy tale formula of Goldilocks and the Three Bears, or The Three Little Pigs, but stories certainly have their place in the modern-day brand narrative.

In fact, stories have become essential to brand value and experiential marketing.

If you’re not convinced that your product or brand should have its own unique story, to inspire and engage customers, read more: