Money up front for webinar
No such thing as a free webinar
Last night I tuned into a webinar and it might just be my last. I have done many, maintaining my naivety and unfailing hope to find the magic, the million,…
Japanese armpit model in Tokyo
Seasonal snag for armpit advertising
I was intrigued and a little disgusted to read that Japan is using women’s armpits as an advertising medium. In disbelief, I asked Google and got more than 8 million…
Photo by Laila Klinsmann on Pexels.com
Know how to use rain, rein and reign
It’s spring in South Africa and in the season’s first flush, we had a smattering of rain. That’s the stuff of celebration. What’s not to celebrate is the state of…
Nothing new about disruption innovation
Last night, I attended a local investment ‘Shark Tank’ event where keen start-up entrepreneurs pitched their ideas to a panel of judges. There was no holding back among the business…
5 tips to get your brand going
There is no shortage of literature on ‘personal brand’ and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za So while there’s a lot…
Shocking stats make youth vulnerable to targeted advertising
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their…
Remember to tag
Top 10 tips to get user interaction
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention. We know that they are all mobile savvy, and we know that they…
Both shelves are lined with books
The importance of grey marketing
Grey marketing is a lesser known added value marketing tool.
Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Flout or flaunt? Word confusion
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious. It…
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