Time will get you there
Debug your grammar gremlin
In my job, as sub-editor at a community newspaper, I had to reprimand a reporter for shoddy work. His report was submitted for subbing with several repeated paragraphs. When I…
Kids in Africa enjoying their freedom
Trends for 2021 and beyond
With the year, two and a bit months underway, there’s been enough time to reflect on trends that will shape the decade ahead. I’ve put my thoughts together and come…
A stonking good word
Every now and then, a word comes a long that makes me prick up my ears and say, 'that's a good one'. Stonking is such a word. There’s so much…
Groundhog test the weather
Groundhog Day: origin of idioms
From Ricky Gervais’ production of “Afterlife” (Netflix) to a number of recent articles in the press, the term groundhog day, seems to be popping up everywhere. Not sure what it…
Content marketing needs to be part of your marketing strategy
Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Smoking gun as only evidence of crime
Is there a smoking gun in the Zondo Commission? idiom origin
While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…
Black swan as a metaphor for unprecedented events
Black swan, a label for COVID-19
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
Letting the cat out of the bag: idiom origin
Yesterday on my walk as I approached the park I saw a massive canvas bag, filled to the brim with litter. I hoped that it was a sign that the…
Kicking the can down the road: idiom usage and origin
When I take my evening walk after about six blocks I reach the park and I walk around it. I can’t help noticing that the streets are strewn with litter.…
Veracity and voracity: use these words correctly
In the spell of untruths around COVID-19, today, we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be…
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