Content marketing needs to be part of your marketing strategy. Here’s why. It’s all about the traffic Content marketing helps businesses prepare and plan for reliable and cost-effective sources of…
Last week while editing an academic text, my hawkish eyes fell upon the phrase money laundry. The esteemed professor had made a typographical error. I smiled quietly to myself as…
While the Zondo Commission takes a deep dive into state capture, many South Africans may hope it finds the "smoking gun". And if you are South African you will know…
In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most…
Although English is widely spoken, it’s seldom spoken well. And nowhere is this more true than in the use of idioms. People who speak English as a first language are…
Yesterday on my walk as I approached the park I saw a massive canvas bag, filled to the brim with litter. I hoped that it was a sign that the…
In the spell of untruths around COVID-19, today, we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be…
Sometimes when I wake up in the middle of the night, my mouth feels like a snake has slept in it and left its blanket behind. My mouth gets that…
In my work as a sub-editor, the only word allowed for an attribution is 'said'. No, 'revealed', no 'pointed out', no 'suggested', no 'argued' - just plain 'said'. As I…
Last week, we spoke about the word 'pivot' and how it has become significant in the language. It's not just a word, it's an action point and here are 17…
