Content marketing is every marketing professional’s dream or nightmare depending on the approach. Gaining traction for content in 2022 takes on a whole new spin. The written word is no longer enough. Podcasting is not new to content but if you don’t take that next step at least, your web presence is going to suffer.

Next up is video. Moving pictures are the next basic requirement for a 2022 rendition of consumed content. Video too is not all that new, but pay attention to quality. You’re not going to get away with just anything so invest some time in this.

Big in the marketing space is experiential engagement. If you can provide ‘touchy-feely’ albeit digital, you’re going to win friends and influence people.

And there’s more, much more.

Forbes has 16 ideas for how your content should look in 2022 and you can read about them here.

https://www.forbes.com/sites/forbesagencycouncil/2022/01/24/16-top-content-marketing-trends-to-stay-on-top-of-in-2022/