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Read more about the article The importance of grey marketing
Both shelves are lined with books

The importance of grey marketing

  • Post author:Iza Grek
  • Post published:April 15, 2018

Grey marketing is a lesser known added value marketing tool.

Read MoreThe importance of grey marketing
Read more about the article How big is your appetite for words?

How big is your appetite for words?

  • Post author:Iza Grek
  • Post published:March 8, 2017

Browsing through the Huffington Post, I happened upon a blog about strange and wonderful words. When I reached the end of the text, I realised with horror that I have…

Read MoreHow big is your appetite for words?
Read more about the article A deadly blutterance: How words are formed
A screenshot of Boston Legal

A deadly blutterance: How words are formed

  • Post author:Iza Grek
  • Post published:October 25, 2016

Blasted, blithering and blooming. All lovely descriptive words with a possible to probable note of irritation in how they are expressed, depending on context of course. These words remind me…

Read MoreA deadly blutterance: How words are formed

Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

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Latest Posts

  • Thunderstorms keeping it lush and green: word usage
    Thunderstorms keeping it lush and green: word usage
    March 6, 2025/
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  • A word that warms the cockles of your hearth
    A word that warms the cockles of your hearth
    February 20, 2025/
    0 Comments
  • Ferment and foment confuse the best of us: word usage
    Ferment and foment confuse the best of us: word usage
    February 19, 2025/
    0 Comments
  • ”Shrinkflation: Pay More, Get Less” Now showing at a supermarket near you.
    ”Shrinkflation: Pay More, Get Less” Now showing at a supermarket near you.
    February 11, 2025/
    0 Comments
  • Now you can have your cake and eat it too: Idioms are a piece of cake
    February 6, 2025/
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