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Read more about the article Half-nelson: origin of words

Half-nelson: origin of words

  • Post author:Iza Grek
  • Post published:February 23, 2023

Horatio Nelson was first to be ascribed naming rights, himself a contender in war. He found this strategic use of the movement effective in the  Battle of the Nile and the Battle of Trafalgar both of which he won.

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Read more about the article The importance of grey marketing
Both shelves are lined with books

The importance of grey marketing

  • Post author:Iza Grek
  • Post published:April 15, 2018

Grey marketing is a lesser known added value marketing tool.

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Read more about the article Three key notes to persuasive copy

Three key notes to persuasive copy

  • Post author:Iza Grek
  • Post published:March 22, 2018

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…

Read MoreThree key notes to persuasive copy
Read more about the article A deadly blutterance: How words are formed
A screenshot of Boston Legal

A deadly blutterance: How words are formed

  • Post author:Iza Grek
  • Post published:October 25, 2016

Blasted, blithering and blooming. All lovely descriptive words with a possible to probable note of irritation in how they are expressed, depending on context of course. These words remind me…

Read MoreA deadly blutterance: How words are formed

Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.

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