Three key notes to persuasive copy
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website. Even Hemingway was not…
Theft and larceny: correct usage
With so much exposure to people’s dirty legal laundry and equal amounts of televised fictional dramas – Law and Order my personal favourite – I often heard the charge of…
