Let the trend be your friend
One of the hot trends of the moment is interactive content. You have to excite and engage with your audience. Give them something tactile to experience. In content, you can do this in several ways. Polls are great ways to get people engaged. People love their own opinions, so why not invite them to poll it. Quizzes have the same response. No one wants to be outshone by not being the smartest in the room. Everyone loves to challenge their own intelligence.