Let’s face it: no one wants to be told to scale down. Whether it’s ambitions, appetites, or accessories, we tend to dream in technicolour. But the age-old idiom “cut your...
Read MoreWELCOME TO
A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.

This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
SERVICES

Our services include writing, editing and proofreading for:
- Press releases
- Blogging
- Content strategy and development
- Research articles
- Executive summaries
- Conference coverage
- E-books
- Web content
- Email campaigns
Please email any questions to
“the past is always tense,
the future perfect”
– Zadie Smith
“the past is always tense, the future perfect, and the present a gift”
– Iza Grek
BLOG
How cold weather makes all tasks Herculean
Just getting out of bed in below freezing temperatures feels like a Herculean task – so much easier and more pleasant to snuggle under the duvet, turn up the electric...
Read More‘Sailing close to the wind’ may leave me out of pocket: idiom usage
A little hard-up for productive work, this week, I found myself sailing close to the wind. While I promote the idea of taking a risk, it’s different when said risk...
Read MoreSA President is set to dodge the dangling Sword of Damocles in his Trump duel
Some South Africans may think that our President Cyril Ramaphosa has the Sword of Damocles swaying threateningly over his head as he touches down on US soil. He has a...
Read MoreHow speaking with a forked tongue led prospective content manager astray: Origin of idiom
I am disappointed to learn that I am so naïve and take people at face value. If someone in an interview situation says ‘let’s try you for a month’ I...
Read MoreThunderstorms keeping it lush and green: word usage
I love the Johannesburg afternoon thunder showers. Yesterday I was caught in one crossing from an open parking lot into a shopping centre. I sprinted as much as I could...
Read More
Iza Grek
Writing Services
Latest Posts
-
Cutting your coat may lead to cold knees and fewer cups of coffee: IdiomsJune 17, 2025/0 Comments
-
How cold weather makes all tasks HerculeanJune 11, 2025/
-
-