Sisyphean: Perhaps the most direct linguistic legacy of the myth, "Sisyphean" describes any task that is endless and ineffective, mirroring Sisyphus's eternal struggle. Whether it's tackling a never-ending workload or...
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.
This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
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“the past is always tense,
the future perfect”
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World Literacy Day: A time to reflect
September 8th marked the annual celebration of World Literacy Day, a day dedicated to highlighting the importance of literacy as a fundamental human right and a cornerstone for individual and...
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People in glass houses shouldn’t throw stones: Idiom
In a recent radio talk show, a caller commented that “people in glass houses shouldn’t throw stones”. He was referring to the Teflon nature of EFF leader Julius Malema who...
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Non-English! How did we get here?
“Former YouTube chief and Silicon Valley pioneer Susan Wojcicki died Friday at 56, after a two-year battle with non-small cell lung cancer.” I’ve just read this in a non-frivolous newsletter put together...
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The scary truth about “Would They Love A Lion?”
I am seldom stirred by stories, be they children’s, Essop’s or fireside tales. But yesterday I was more than a little disturbed while reading a book with the title, “Would...
Read MoreNose out of joint?: Idiom explained
Today it’s all about the nose. Nose-based idiom on the English Club ‘idiom of the day’ post and a ‘The nose knows’ video that popped into my email. The latter...
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Iza Grek
Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A word or 2 has been in operation since October 2014 and continues to thrive, offering customers writing and editing services across the board from blogs to speeches and e-books.
Latest Posts
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The myth of Sisyphus: origin and meaningOctober 29, 2024/0 Comments -
World Literacy Day: A time to reflectSeptember 9, 2024/ -
People in glass houses shouldn’t throw stones: IdiomSeptember 3, 2024/ -
Non-English! How did we get here?August 13, 2024/ -
The scary truth about “Would They Love A Lion?”August 8, 2024/