Tag: Professional writing servics

How to alternate the alternative: Grammar

pi by Christiann KeopkeAs with much of the English language the correct use of this pair of words has slipped into misuse, and in some very unfortunate circumstances, accepted as the norm, or worse correct.

Black swan, a label for COVID-19

Black swan as a metaphor for unprecedented events

In much of my research for clients in the past couple of months I have often seen the term black swan. As I know swans to be white in most cases, I was intrigued by this phrase suddenly popping up all over the place.

The term black swan has come to be associated with COVID-19 and its various impacts.

How thinking ‘outside of the bottle’ can save us from coronavirus

The world has gone mad with the outbreak of Coronavirus. And we have had some interesting reactions. One of the church ministers said in response to gatherings of no more than 100 and social distancing, “We cannot rely on faith alone, we must think out of the bottle.”

Know how to use rain, rein and reign

woman wearing black long sleeved blazer on white horse
Photo by Laila Klinsmann on Pexels.com

It’s spring in South Africa and in the season’s first flush, we had a smattering of rain.

That’s the stuff of celebration.

What’s not to celebrate is the state of our country’s newspapers.

Breakthrough to excellence in June

A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’.

This small gem of wisdom has stuck with me ever since.

And that does not mean you cannot be excellent.

What is excellence? 

Excellent is how you are every day, every hour, every minute, every second. It’s how you present yourself to the world and how you use excellence to put forward your natural talents.

The importance of grey marketing

grey matter

It’s not black or white, it’s grey.

You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?

A work of sedulous magnificence

Deliciously sedulous : increase your word power

A work of sedulous magnificence
Saint Nicholas Cathedral, Monaco, a fine sedulous work

 

I am catching up with the past, voraciously reading through the pages of William Styron’s Sophie’s Choice with a copyright date of 1979. A literary marvel, the author provides delightful entertainment from the first page to the last.

Veracity and verocity: why these words get confused

Today we are going to have some fun exploring the difference between veracity and voracity. These words if not heard correctly can be interchanged to disastrous effect.  The one has to do with truth, the other appetite. Or you could say, veracity concerns one’s appetite for truth, while voracity has to do with a desire to consume.

How do you like them apples?

The apple: On first appearance, there’s nothing special about it at all.

It’s typically green or red on the outside with a crunchy white interior (if it’s a quality mid-season apple).

This seemingly common or garden apple has been installed with the most amazing qualities, least of all for its medicinal properties although ‘an apple a day, keeps the doctor away’ was embedded in my consciousness from a very early age. And it has remained the basis of my healthy eating plan throughout my life.

eget eleifend justo velit, elit. at suscipit libero. tempus ipsum
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