• Creative briefCreative brief: Media release



    Product 400g white loaf


    Purpose To create awareness

    To promote sales


    Angle Bread will be on sale for half price throughout October at Pick n Pay only


    Key messages

    (no more than 3 messages)

    XZY Bakery is key innovator in the consumer space

    XYZ Bakery is price sensitive


    No of Words Btwn 400 – 500
    Media Consumer
    Deadline 15 October
    Resources Web address, client documents, campaign from ad agency Contact names and phone numbers (if applicable)
    Who to quote James van Dough, brand manager
    Quote Approved/ Tba

    Please note: Quote must be approved before work commences