- Creative briefCreative brief: Media release
Client XYZ BAKERY Product 400g white loaf Purpose To create awareness To promote sales
Angle Bread will be on sale for half price throughout October at Pick n Pay only Key messages (no more than 3 messages)
XZY Bakery is key innovator in the consumer space XYZ Bakery is price sensitive
No of Words Btwn 400 – 500 Media Consumer Deadline 15 October Resources Web address, client documents, campaign from ad agency Contact names and phone numbers (if applicable) Who to quote James van Dough, brand manager Quote Approved/ Tba Please note: Quote must be approved before work commences