Long or short, copywriting is a skill that requires creativity, conceptual grasp, and a bald sense of humour, the latter to have your work and creative spirit, repeatedly critiqued and at times crushed.
No longer exclusive to the domain of advertising, copywriting is a much-in-demand skill.
A good copywriter:
- Will be up to speed with local and global environments with a finger on trends, from celebrity and political events to design and fashion highlights with a healthy understanding of the demands of business .
This is important so that your brief or assignment can be contextualised to derive spin off from its immediate environment and target audience.
- Will be knowledgeable about demographics and know how to talk to each segment persuasively.
- Will have a thorough grasp of the media landscape, understanding how language with translate from one platform to another.
Copywriters provide content for:
- Radio commercials
- Other social media
- Video scripts
- Sales scripts and letters