Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.
Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?
Yesterday as I was cursing the spinning instructor for insisting I use muscles I didn’t know I had to save energy, I thought she had lost the plot.
Saving energy seemed the most unlikely outcome for all the effort it took to apply these untrained muscles to a cycling routine. Raised heart rate and an opportunity to confront my fitness or lack thereof were much more on track.
Nonetheless, I was enjoying myself and got to thinking about all the other sweaty pursuits I had participated in with greater or lesser skill.
At school, I played, netball, squash and hockey – even made the athletics team at age 13; at varsity I ventured into badminton and once or twice allowed my roommate to drag me out of bed for a jog around the block.
Post university, I was keen to learn modern dancing, something I had yearned for from a very young age. I loved dancing, first modern, cotemporary and later Latin and Ballroom with a skill rating of average in all instances.
Mid-career I bought a fitness franchise to supplement my income. The franchise provided members with a running or walking programme tailored to fitness levels.
I had to learn how to instruct the programme and all the terminology that went along with it.
It was the first time I came across the word fartlek. It sounded like a way to release flatulence on a long run, and then blaming the person behind you. I laughed as I visualised thousands of runners in an athletics heat trying to surge ahead to escape the foul air.
But fartlek is a programme that includes interval training. Alpha dictionary describes it as an athletic training regime. Fartlek is also listed as one of the funniest words in the English language, ranking in the top 50. https://www.alphadictionary.com/articles/100_funniest_words.html
I am always delighted to find new words and explore their meanings, but I must admit that an athletics training manual was the last place I expected to find a word to add to my vocabulary.
Somnolent: Word use and origin
How to deal with your Grammar Gremlins
This week a client asked me, “Is it okay to write CEO?”
I was a bit taken aback because CEO is one of those ‘words’ that is better known by its shortened version than its elongated other – Chief Executive Officer.
Copy required for newspapers must maximise efficiency as space is premium and no editor will accommodate three words, when three letters will serve the same purpose adequately.
Some organisations and concepts have preferred usage in their abbreviated form than their full name or title such as Opec or Unesco, LED, HTML and radar.
You know exactly what they mean and how they apply, right? So why worry yourself by delving into the long form.
What is interesting however is how abbreviations are classed. There are two main types: initialisms and acronyms.
Acronyms are shortenings of phrases that use, usually the first letter of each of the words, to make up a new word.
- NATO (North Atlantic Treaty Organisation)
- AIDS (Acquired Immune Deficiency Syndrome)
OPEC (Organization of the Petroleum Exporting Countries)
- ASAP (as soon as possible)
- Radar (radio detecting and ranging)
Scuba (self-contained underwater breathing apparatus)
In many style guides, it is recommended to write these contractions in word style, meaning to start with a capital letter and use lower case characters for the remaining. Others prefer to use all capital letters, while some have preferences on a case by case basis.
Initialisms are abbreviations that take the initials of the word and each letter is pronounced separately such as FBI, DVD, BTW, IBM.
If a word is used in its shortened form such as Dr, Mrs, Prof, Wifi, biopic and takes neither the characteristics of an acronym nor an initialism, it is simply an abbreviation.
BTW (By the way) not all grammar sites and dictionaries agree; this is my view.
And if you are not confused enough, there’s also a word form called a backronym. Another time perhaps?
No damn synchronicity: Synonyms and antonyms
Ever had such a day where things start out great and then you’re confronted with the unexpected and things just unravel?
Such was my day. I arrived for a press function 20 minutes before the scheduled start time feeling very impressed with myself – enjoying a mini accolade that was short-lived.