Last week, I decided I was tired of egg and toast for breakfast, so I ate muesli for five days. This week I ran out of bread and it would be a while until I could get to the shops. By the end of the week I was really missing my bread.
This week while working on a copy assignment for a bank, I looked up other words that mean money. I was surprised by what Google returned. In addition to a few formal words, five or so, there were a large number of slang words – probably more than 80.
Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around with a stash in your back pocket.
Have no fear – CONTENT is the new king. Content is the king of the ‘interverse’. Everybody wants it, everybody has it and everybody dumps it anywhere and anyhow.