Month: May 2021

6 Essentials of a Thought Leadership Article

Thought leadership
A place for deep thought

Thought leadership is a relatively young term in the business environment, according to my sources, just 19 years old. Yet, it is one that is well-supported if Google’s 948 million return on search is anything to go by.

The thought leaders of our time include Arianna Huffington, Malcolm Gladwell, Seth Godin, among many,  and my personal favourite Elon Musk.

“A thought leader is an individual or company that is widely recognised as an authority in a specific niche. They are sought out by the media, conferences and potential clients for that expertise.

7 Reasons to Connect with Influencers

Influencer marketing

Now, more than ever, influencer market is part of strategy. It’s all virtual but everybody is doing it and you need to know how to tap in.