Tag: words and phrases

Keep the ball rolling with these idioms

pic by Joel Muniz

This week I received a rather disturbing SMS from my bank. In fact, this was the second time the bank was sending this alarming message. The first time, I checked my various banking accounts and could find nothing irregular. I assumed the bank was sending this message to the wrong customer.

Top 10 tips to get user interaction

Remember to tag

As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.

We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.

Basically, it’s about great content and here are some tips to keep your readers diving in for more.

Words and Phrases: Of Mondegreens and Mishearings

Blame the mishearing, blame the accent, blame the frame of reference – these give rise to mondegreens.

“According to the word watcher William Safire of The New York Times, the term mondegreen dates from a 1954 magazine article by Sylvia Wright in which she said she had misheard the folk lyric ”and laid him on the green” as ”and Lady Mondegreen,” says http://www.nytimes.com/1998/04/09/technology/sweet-slips-of-the-ear-mondegreens.html